10 Practical Tips For Boosting Your Website Traffic
Generating site traffic often gets treated like one of the great mysteries of the ages. You’ve likely heard hundreds of contradicting opinions. Some say it’s all about starting a newsletter and others say you have to crack the SEO code. In reality, it’s pretty simple. Getting site traffic is nothing more than web development common sense. Here are 10 practical tips to getting more site traffic.
1. Guest Blog
If you’ve been shying away from making friends, it’s time to put yourself out there. Guest-blogging does two things for you: it grants your site much-needed exposure and it grants you credibility with the search engines. The only real drawback is that you’ll be working for free.
You’ll also need a little patience to start. You can’t just shoot an email at your virtual neighbors and demand they let you post on their site. It takes time to build the trust and rapport necessary to post on someone’s site. After all, you wouldn’t let a stranger post on yours, would you?
2. Get Serious About Advertising
You’re likely muttering to yourself “But I am serious about advertising.” Only you can really answer that, but why not double-check? Are you currently using:
• Social media: when you use social media are you using it to engage with your audience or as a way to promote your site? If it’s the latter, you’re likely driving potential visitors away. People don’t want to be treated like walking wallets, so don’t act like they are. Use social media for its intended purpose: to be social.
• Paid Advertisements: it takes money to make money, and site traffic is no exception. It might be time to reevaluate your paid advertisement campaign or start one if you don’t have one. Things like sponsored content, pay-per-click advertisement, and off-site ads are good places to start.
By now you, you should have spotted several flaws in your site ad strategies.
3. Write Killer Headlines
Writing good headlines is becoming a lost art in the information era. Everyone has something to say. But since there’s so much competition, it’s become a virtual shouting contest where headlines are little more than sensationalized click bait. That’s not what your headlines should be. Amazing headlines should be a creative blend of unorthodox situations being summarized in a quick and efficient format.
Re-think all of your headlines if they’re anything like:
“You Won’t Believe What This X Did Next”
“This One Secret Will Change Your Life”
“X Things They Don’t Want You to Know About Y”
Click bait might make fast cash, but it is in no way a viable way of maintaining credibility in the long run.
4. Take Advantage of Internal Links
Internal links are connections in content that relate to something similar. Say you have a fresh post about cat Christmas sweaters. Great, right? Why not take it a step further by referencing an old post titled ‘Homemade Holiday Treats For Cats’?
Your readers are more likely to spend longer on your site if they’re aware that your content is related. All they need is a gentle nudge in the right direction.
5. Optimize Your Site For Speed and Mobility
Speed and mobility are just as important as the content itself. Gone are the days where surfing the web was synonymous with a PC desktop. Readers can view content on the go anytime, anywhere. You could be missing out on thousands of visitors if your site isn’t optimized.
6. Produce Video Content
Platforms like YouTube have proven that video content has a very, very hungry audience. So, why not mix up your content format by making videos every now and again? Videos have a much higher chance of going viral than written content, which could be what your site needs.
Consider starting a YouTube Channel for your site if you haven’t already done so. Even if you upload videos irregularly, it could help save server space on your site.
7. Integrate Photos With Your Content
Interestingly, photos can be even more persuasive than headlines. At least when it comes to visitors clicking content. Within the content itself, however, pictures can be used to further illustrate a point you’re making or to break up the monotony of text. When it comes down to it, pictures are little more than eye candy, but you’re a lot better with it than you are without it.
8. Build an Email List
An email list is crucial to maintaining traffic. Your readers/watchers need a reliable way of being kept up-to-date on the latest content, news, and giveaways. Think about like this: you’re a grocery store that has amazing deals at affordable prices. But you don’t have a newsletter or membership program. While your deals get around through word of mouth, you find that your regulars don’t show up for key events. Why? Because you didn’t have a newsletter.
Humans aren’t perfect. They confuse and second guess themselves all the time. Keep your visitors in the loop by starting a newsletter.
9. Optimize your Content for SEO
If you don’t have a firm grasp on search engine optimization, then it might be the main reason you aren’t getting enough traffic. People are more likely to use Google’s search bar to find their favorite websites than their browser’s URL. If that doesn’t tell you search engines matter, nothing will.
For those who want to learn SEO from the ground up, check out Moz and Google’s Webmaster Guidelines.
10. Give Out Freebies
An advertiser’s greatest tool is the word “free”. Why else do you think major companies give away freebies? They promote brand awareness and increase the odds of a customer choosing their product in the future.
In terms of site traffic, free will take a very different form. You’ll have to decide what you can afford to give away and how relevant said product is to your audience. Just remember to use freebies sparingly.
In conclusion, increasing site traffic is doable. Just because you won’t see overnight success doesn’t mean they don’t work. After all, growing a successful website is a test of patience and time. If you’ve got those two things, you’re bound to see improvement.