10 Ways to Get More Traffic to Your Website
Understanding Web Traffic
We’ve recently discussed creating landing pages that convert, which provides guidance in tailoring the content of your site to engage and convert your website visitors into customers. This article now introduces some of the most common ways to attract visitor traffic to a web page.
Your website is going to be your main source of online revenue if it isn’t already. However, don’t expect much of a return on your investment if you’re not directing traffic there. The process of achieving this goal can be frustrating, but it doesn’t have to be such a challenging task if you take the right steps to attract the attention of browsers.
If you are already receiving traffic but visitors are not converting, or you aren’t sure if you’re attracting the right visitor demographic, feel free to contact us to evaluate your site without any obligation and discuss the changes needed to reach your goals.
According to the chart below, provided by Alexa, there is a direct relationship between the amount of traffic you receive and your ability to rank at the top of search engine result pages.
Getting Social Traffic
Your website is not meant to stand alone and catch the attention of random searchers. Appropriate social media platforms can effectively direct visitors already interested in your brand to your site with carefully placed links. Social posts also allow you to remain engaged with your audience, which tends to entice followers to check out your website.
Pay-per-click allows you to choose where to place ads with a link back to your landing page. The ability to target your preferred audience can increase traffic to your site quickly. However, it’s a temporary solution with certain stipulations, and it can be expensive to sustain PPC efforts. PPC is best practiced with carefully created landing pages to convert traffic to customers. Do not engage in PPC unless you have taken some time to look at your site through your potential visitor’s perspective. Understanding the customer journey is critical to an effective PPC campaign so you aren’t losing money.
Optimize Your Site
SEO is the long-term key to driving traffic to your site and achieving a respectable ranking on leading search engines such as Google and Bing. In order to comply with the ever-increasing list of Google guidelines, keywords and terms need to be included naturally throughout your site, along with any related social media pages and blog posts that direct visitors back to it. You may want to seek the help of a professional to analyze your competition and create a competitive content strategy.
Make It Mobile-Friendly
More than half of all consumers access the Internet from a mobile device. Consequently, your website needs to be optimized for mobile viewing and functionality. You can either create a separate mobile site to accomplish this goal, or do things such as minimizing bells and whistles in the site’s design and enlarging buttons for easier clicking. Additionally, Google recently added mobile responsiveness to their algorithm, featuring mobile optimized sites in search results above those that aren’t.
Keep Content Fresh
While there are certain elements of your website that should remain static, fresh content needs to be included to engage visitors. Such content can come in the form of featured weekly or seasonal specials on the homepage, access to new blog posts, or new video clips sprinkled throughout your site. Keeping content fresh increases the likelihood that Google and other search engines will monitor your site more frequently, giving you an edge of sites that have less frequently updated content.