10 Ways to Get More Traffic to Your Website
Fine Tuning Your Traffic
Watching your analytics allows you to see what is working or not, how many visitors are being attracted to your site, where they are coming from and what they are looking at. Along with what they are reading, you can tell how much time they spend on a page and if they are exploring other content as well. It’s important to see that visitors are spending a reasonable amount of time reading your collateral and not leaving immediately. If users are leaving too quickly, that is measured by search engine’s and called a “bounce rate.” The key to being featured prominently on the web is having content people want to consume, thus having a low bounce rate.
Fine-tune Your Headlines
Visitors to your site are likely to skim the headlines first before getting into any of the content. Headlines should be clear, concise, and relevant to the featured content. Avoid filler words and focus instead on descriptive words and phrases. One key that is critical to search results is making it clear that a visitor has arrived at the right place. If what they see isn’t matching what they are expecting, they will leave quickly.
Use Relevant Visuals
Online searches are more visual than ever. Relevant visuals with accompanying captions can be an effective way to direct browsers to your site. Visual elements on your website can include customized images, photos, and short video clips with the auto-play feature turned off to avoid annoying repeat visitors.
Target Long-Tail Keywords
The purpose of long-tail keywords, or three or four specific keywords strung together, is to target customers late in the buying cycle. Such keyword phrases are designed to attract customers at a point when searches are more detailed and they’re ready to take action. Using long-tail keywords effectively throughout your site, or within content that links back to your site, has the potential to generate more conversions.
Going local with your website can include targeting potential customers within your specific physical business location or within preferred geographic areas. Making your site local involves a mix of local SEO with geo-specific keywords and submitting your website to local directories. Review sites can also direct local traffic back to your site.
Seek Referral Traffic
Referral traffic, i.e., visits to your site from an outside source, account for about one-third of all website views. See where your referral traffic is coming from in Google Analytics to get an idea of the type of content driving visitors to your site. Referral traffic can be generated through direct ad placement, partnerships with influential bloggers, and from social media.
Getting more traffic to your website takes more than just a one-time effort. In addition to fresh, engaging content, generating a steady flow of traffic to your website requires paying careful attention to available data, identifying patterns, and recognizing the potential for growth.