4 E-commerce Web Design Trends for 2016

4 E-commerce Web Design Trends for 2016

4 E-commerce Web Design Trends for 2016

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The last couple of years have seen a boom in online marketing. From small business owners to multi-national corporations, everyone seems to be turning to different models of e-commerce to maximize profit. Needless to say, if you’re looking to ensure that your website draws the most user attention, then it will need to have a little something extra. Today we’re going to look at the top 4 e-commerce web design trends in 2016 that can ensure that your business is a success.

Some of the top trends that the market has seen that are sure to be game-changers are:

1. Focusing on Images and not Dense Text
One of the biggest trends that is sure to increase site traffic is ‘image focusing.’ As the number of retail websites is climbs exponentially, marketing agencies are feeling the pressure to put up more eye-catching content. The best way to do this is to focus on images and not the text. This does not mean that the content is any less important. However, the inclination is definitely more towards images that sell the brand in an attractive and unique manner. Punctuating text with an image is a great way to ensure higher traffic and greater sales.

2. Keep it Simple, Silly
The next most popular trend you’re bound to see is simplicity. With the rise in competing websites, the audience is more or less tired of seeing extravagant sites where the message can get lost in the midst of the clutter. The best way to make a point and get it across to millions of online viewers is by keeping the web design simple and subtle. The few things that you must ensure that your website has are:

  • A basic search bar
  • A header explaining the concise details of your company. This is a good inclusion as it can help in streamlining traffic effectively.
  • A web banner that is functional and visually appealing

When it comes to efficient web designs, all one really needs are these inclusions. They can make the website more effective and are also great ways to ensure that your audience absorbs relevant information in the shortest amount of time.

3. Prioritizing Mobile Commerce
The age of the internet has gradually given way to the era of smartphones. With almost everyone having a tablet or some sort of smartphone, it is crucial that your ad-design protocol addresses this emergent trend.

In order to make sure that your brand is accessible by all, it is a good idea to invest in a team that can create a mobile friendly web page that is at once appealing and has all the important information. Since many retail stores have launched mobile apps to assist their customers, it is fast becoming one of the biggest trends of 2016. A great way to increase internet traffic and consequently inspire a rise in sales, m-commerce is bound to be a highly popular web design trend in the coming years.

4. Web Card Layout
2015 saw the rise and domination of pictorial sites including Pinterest and Instagram. Naturally, when we are taking of web design, this idea of pictoral representation is important. It is for this reason that the trend of card layouts is one of the most popular upcoming phenomenon. Inspired by the idea of the Pinterest board, this web layout basically involves presentation of content in visual cards that are then stacked or cascaded on the same page. This gives the viewer maximum information in the shortest span of time. If you are the head of a company that focuses on retail, then a good way to implement this trend is by posting the offers of the month and the new collections in this manner. Both efficient and attractive, this is bound to be a trend that attracts the attention of many users.

 

Final Thoughts

When it comes to e-commerce web designs, it’s important to respect the needs of the user. Information bombarding is not only ineffective but might also be the cause of declining traffic. Instead, opting for simplicity and a clean web design template is the way to go in the coming year. Since most users have a limited attention span, putting up images and arranging them in an attractive fashion is a must if you are look for online success. All in all, the best web designs are those that are the perfect balance of visual appeal and relevant information.

About the author:

Justin Soenke is a trend-based serial entrepreneur and thought leader in the areas of cyber-security, web design, SEO, social media, eCommerce and managed IT. Justin has overseen the creation and success of over a dozen companies in the technology, security and media sectors, and is the contributing source for his SB Design Blog, SB Tech Blog and SB SEO Blog among regular contributions to many outside blogs and websites, all for our clients.

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