5 Tips to Data Mine from Your Website
Every small business should data mine from their website. Big corporations do it to improve the site’s user experience, find out user habits, and understand user preferences. You have dozens of ways to data mine user information even if you don’t think you have any. Here are some ways to data mine your user data for future marketing.
1. Store Submitted Information from Contact Forms
Most websites have a contact form where users can ask you questions. You must require an email address to reply to the user. You can store this information with the questions asked to get a feel for user inquiries. It can help you decide on new products to launch, future website design, and any interests that could be highlighted more prominently on the front page.
For instance, suppose you have several inquiries for “red widgets.” You have blue widgets on the front page. You could use this data to change the front page content to display red widgets to help users find your product more easily.
2. Finely Tune Ad-Response Tracking
If you aren’t keeping track of ad campaigns, you’re making an expensive mistake. Most ad networks have a way to track the original location of the ad, the user’s location, and the browsing habits for the user. You should always be granular with your ad-response tracking reports. You even want to know the website where the ad was clicked. This helps you understand your visitors’ interests and hobbies.
When visitors from an ad browse your site, keep track of where they go and the products they buy. You can link interests from the original site hosting the ad with your own products and up-sell them to these customers.
3. Keep Track of Browsing Habits
Most new webmasters don’t know that you can track user browsing habits with analytics software such as Google Analytics. Each link, picture, page, and form should be tracked. The more you know your users’ browsing habits, the better you’ll understand how to lay out your site. You can understand products that are the most popular without going off of just sales. You can place these products more prominently on your home page or in your product category pages. By giving users what they want before they know what they want, you can improve revenue.
4. Use Surveys to Obtain Interests from Your Current Customers
You should have several hundreds or even thousands of emails from your contact forms, sales, abandoned shopping carts, and other input from your customers. Use this data to survey customers. These surveys are usually anonymous, but you can get more detail about how customers like your products, what more they’d like to see, and how you can improve the shopping experience.
5. Find a Good Database Analytics Programmer
Even with numerous data points stored, you need a way to query the information and put it in a form that is easy to understand. You need a reporting expert. A database programmer is the best solution. Queries and reports go hand-in-hand, but you need the right skill to make sensible, accurate reports from your data.
Big data is another solution for unstructured data. If you decide to obtain the most from your website users, you should consider big data solutions. They can help you create reports that project future sales, provide detailed insight on user behavior, and provide you with future marketing suggestions.
Data mining is essential if you want to take your website sales to a different level. You don’t need to perform any high-end programming or add much functionality to your site. With the right programmer and insight into analytics, you can create reports that boost your revenue and help you understand your customers better.