Increase SEO Rankings with Powerful Image Backlinks
August 30, 2016
With competition for search positions at an all-time high, the need for innovative backlinking strategies has got greater. Search engines are suspicious of sites with links from limited sources, so it is necessary to build a broad link profile. Content has always been a great way to gain backlinks, with sites willing to repost or link to quality information. This has typically been limited to articles or videos, though, as bloggers are used to sharing and curating other posts. A less common, though still very powerful, tactic is to get links from your images. These links can help your images rank, but also increase the overall authority of your site. How can you start to get these links?
How to Create Images
To get the best results, it is important to create quality images. Generic stock images won’t be shared to the same degree, so spend the extra time making something interesting. A product like Canva enables you to design images, banners, social media graphics, and more, using their simple tool. Piktochart and Infogram make the creation of charts and infographics incredibly simple, while there are many meme generators that can make viral graphics. Of course, going out and taking digital photographs can be a quick and cheap way to create your own images.
Where to Host Images
Your own blog is the obvious location for the images, but there are advantages to hosting them on external sites. Making use of popular sites can ensure more people can view your pictures if you aren’t receiving much traffic yet. A site like Flickr has a lot of traffic, while you can quickly add a Creative Commons license to insist on a link back to your image. The link may be directed at your Flickr account, but you can then link to your own site in the profile. DeviantArt and FreeImages are a couple of additional examples of sites that can be used.
How to Find Your Images
In many cases, sites will use your images without attribution. While this usage can be frustrating, it does offer an opportunity for backlinks. Google and TinEye both offer comprehensive reverse image search facilities that can locate use of an image on any substantial site. When you find unattributed use of your images, contact the owners and ask for a link to your site. Adding a hyperlink to an image is a simple process, so most people will choose this over removing the picture. To get the best results, include the HTML code that a site owner would require to add the backlink.
Image backlinks won’t be enough to rank a site for a competitive term, but they can certainly be used to increase authority and bring more traffic. For certain niches, particularly where there is a visual factor like woodworking plans or fitness, they can end up being shared across a variety of sites. Regardless of the niche, though, site owners need images, so they will be eager to find quality images available without cost. If you can learn to create your own images, you can easily add another element to your SEO arsenal.