You can drive engagement and excitement surrounding your brand by asking your social media audience to submit photos and videos of the ways they use your product. This can lead to new ideas and spark creative uses that you haven’t thought of. It’s great for attracting new buyers who may have thought of your product in one way but could see it now in a new light. Run a contest for the best video or creative use to create excitement surrounding the product or brand, but be sure to make the prize something that only a loyal customer would like, to avoid people who are showing up for the prize and have no intention of actually buying.
Justin Soenke is a trend-based serial entrepreneur and thought leader in the areas of cyber-security, web design, SEO, social media, eCommerce and managed IT. Justin has overseen the creation and success of over a dozen companies in the technology, security and media sectors, and is the contributing source for his SB Design Blog, SB Tech Blog and SB SEO Blog among regular contributions to many outside blogs and websites, all for our clients.