Built on curiosity. Grounded in business.

A long view of digital change

From early internet curiosity to a more useful way of working online.

In the sun-kissed town of Santa Barbara, California, Justin Soenke developed a lifelong passion for technology and business that would shape his career as a leader in web design and digital marketing. Alongside his brother Evan, Justin’s early years were filled with exploration of computers and the emerging internet, laying the groundwork for a deep understanding of the digital world that spans over 38 years.

Their introduction to the online world through services like QLink—later known as America Online—sparked an early fascination that led both brothers into technology-related careers. Evan would go on to manage IT services for a national organization, while Justin took a more entrepreneurial path, starting his first company in 1995, building computers and selling websites to over 1,200 local customers.

After closing that business during the spread of brick-and-mortar computer stores like Fry’s and CompUSA, Justin maintained a handful of clients while transitioning into project management and business operations with a local third-generation construction firm. There he gained invaluable experience in budgeting, accounting, and workflow optimization—skills that would later influence his approach to digital services.