Phase 3 learning

Helpful tools for practical progress.

Self-checks, workshops, and practical checklists that turn learning into an action.

Resources

Start with a self-check to recognize the next learning opportunity, bring a real question to a workshop, or use a branded checklist to prepare for a decision.

Quizzes

Start with an honest self-check.

Use a short assessment to identify the marketing questions worth exploring next.

Quiz

Marketing Knowledge Self-Check

A quick self-check for the practical website, visibility, and marketing questions that may be affecting your next move.

Take the self-check →

Webinars & workshops

Make the learning useful for the whole team.

Bring a real question to a practical session on websites, visibility, AI, automation, and customer growth.

Workshop

Events & Workshops

Upcoming learning labs and practical working sessions for business owners and teams.

Register for a session →

Tools

Use a planning model to make the next question clearer.

Explore the customer path, a revenue goal, or an inbound channel mix with a fresh public workspace. Each tool collects a short access request before opening; public workspaces do not expose saved scenarios or reports.

Website Profit Potential Calculator screenshot showing revenue and gross-profit scenario results

Website & marketing scenario

Website Profit Potential Calculator

Test how changes in traffic, inquiry quality, conversion, close rate, and first-sale value could affect first-sale revenue and estimated gross profit.

  • A baseline from your website visitors, inquiries, qualification, closes, first sale, and margin
  • The planning levers connected to traffic, conversion, qualification, close rate, and average first sale
Explore this tool
Reverse Revenue Planner screenshot showing a revenue-goal planning scenario

Revenue-goal scenario

Reverse Revenue Planner

Start with traffic, recurring and new monthly buyers, current revenue, and a revenue goal to map the customer-path changes that could be worth testing.

  • Your current traffic, recurring buyers, new buyers, and total monthly revenue
  • A desired monthly revenue target and the modeled customer-path changes behind it
Explore this tool
Inbound Channel Impact Calculator screenshot showing an editable inbound channel mix

Marketing-mix scenario

Inbound Channel Impact Calculator

Compare a mix of search, local visibility, email, social, paid, AI-assisted, review, and referral channels using your own lead and close-rate assumptions.

  • Ten inbound channels, including exit intent pop-ups & opt-ins, missed calls & DM's answered by AI, and AI chatbot engagements
  • Expected inbound leads, close rate, average first sale, and gross margin for each selected channel
Explore this tool

Checklists

Practical checks before a bigger commitment.

Each checklist is designed around a specific service or business outcome. Complete a short request form to unlock the branded PDF and bring a more useful starting point to the conversation.

Practical checklist

Website Recovery & Optimization Checklist

Find the highest-impact website fixes before you commit to a larger rebuild.

Get the checklist

Practical checklist

High-Trust Website Launch Checklist

Plan a website that makes the business, proof, and next action clear.

Get the checklist

Practical checklist

Lead Funnel Readiness Checklist

Turn attention into more useful inquiries without adding needless steps.

Get the checklist

Practical checklist

Local Visibility Foundations Checklist

Make the local information customers and search systems need easier to verify.

Get the checklist

Practical checklist

Google Review Momentum Checklist

Build a credible, repeatable review-request process around real client moments.

Get the checklist

Practical checklist

Search Visibility Foundations Checklist

Strengthen the content, technical foundation, and proof behind discoverability.

Get the checklist

Practical checklist

Google Ads Readiness Checklist

Prepare the offer, tracking, and landing experience before spending on clicks.

Get the checklist

Practical checklist

Email Nurture Readiness Checklist

Build a useful email system that earns attention after the first interaction.

Get the checklist

Practical checklist

Social Content System Checklist

Create a sustainable social rhythm that supports real customer questions.

Get the checklist

Practical checklist

Visitor Insight Setup Checklist

Use activity patterns to ask better questions about website interest and follow-up.

Get the checklist

Practical checklist

Marketing Direction Checklist

Create a practical direction before investing in scattered tactics.

Get the checklist

Practical checklist

AI Automation Opportunity Checklist

Find one repeatable workflow that deserves a safer, more useful AI assist.

Get the checklist

Practical checklist

AI Agent Readiness Checklist

Set useful boundaries before putting an AI assistant in front of customers or staff.

Get the checklist

Practical checklist

Integration Readiness Checklist

Clarify systems, ownership, and data movement before custom work begins.

Get the checklist

Practical checklist

Decision Dashboard Checklist

Build reporting around decisions people need to make—not a wall of metrics.

Get the checklist

Practical checklist

Technology Continuity Checklist

Reduce preventable technology disruption with clear ownership and routines.

Get the checklist

Practical checklist

More Calls Conversion Checklist

Check the customer path from local interest to a useful conversation.

Get the checklist

Practical checklist

Product & Service Launch Readiness Checklist

Coordinate the story, launch touchpoints, and follow-up before the announcement.

Get the checklist

Practical checklist

AI Growth Workflow Checklist

Choose an AI use case that improves a measurable business moment without losing judgment.

Get the checklist

Practical checklist

Operations Automation Checklist

Connect repetitive work into a reliable sequence while keeping people in control.

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