Overview
Start with the obstacle that is costing the most momentum.
Paid search campaigns connected to the landing pages, tracking, and follow-up that make a budget matter.
What this helps solve
Google Ads & PPC
Click volume is not the goal; profitable conversations are. We plan paid campaigns around specific services, audience intent, landing-page relevance, and the measurements needed to make smart decisions.
How it works
Useful progress looks different for every business.
What a good outcome can look like
- A more intentional ad budget
- Landing pages aligned to ad intent
- Clearer lead-quality signals
Typical building blocks
- Campaign and keyword strategy
- Ad-to-landing-page alignment
- Conversion tracking planning
- Budget, test, and optimization cadence
A sensible sequence
Our process
Each step creates the clarity needed for the one after it—without adding work that does not serve the goal.
- 01Clarify the business question
- 02Prioritize the useful work
- 03Build, improve, or connect the right pieces
- 04Measure the signal and refine the next move
General pricing
Use a range to plan. Use a quote to decide.
- Typical market range
- $750–$3,000/month
- Common engagement
- management; media spend separate
These are broad U.S. small-business market reference ranges, not a Phase 3 quote, offer, or financing term. Scope, existing systems, content readiness, integrations, timelines, third-party platforms, advertising spend, taxes, and ongoing support can materially change the final investment.
Built for clear answers
Questions people ask before they get started.
Is this service right for my business?
Will this work with our existing systems?
How will we know if it is working?
Planning tools
Test the next move before you commit to it.
Use a website-profit scenario, work backward from a revenue goal, or compare the contribution of your inbound channels. Each tool starts with the assumptions you choose and gives you a clearer question to bring to the next conversation.
Website & marketing scenario
Website Profit Potential Calculator
Test how changes in traffic, inquiry quality, conversion, close rate, and first-sale value could affect first-sale revenue and estimated gross profit.
- A baseline from your website visitors, inquiries, qualification, closes, first sale, and margin
- The planning levers connected to traffic, conversion, qualification, close rate, and average first sale
Revenue-goal scenario
Reverse Revenue Planner
Start with traffic, recurring and new monthly buyers, current revenue, and a revenue goal to map the customer-path changes that could be worth testing.
- Your current traffic, recurring buyers, new buyers, and total monthly revenue
- A desired monthly revenue target and the modeled customer-path changes behind it
Marketing-mix scenario
Inbound Channel Impact Calculator
Compare a mix of search, local visibility, email, social, paid, AI-assisted, review, and referral channels using your own lead and close-rate assumptions.
- Ten inbound channels, including exit intent pop-ups & opt-ins, missed calls & DM's answered by AI, and AI chatbot engagements
- Expected inbound leads, close rate, average first sale, and gross margin for each selected channel
Planning notice. All calculator outputs are hypothetical projections; actual results will vary. Public workspaces start fresh and do not save scenarios, email reports, create prescriptions, or expose saved records.
Practical resources
Bring a more useful question to the next conversation.
Start with the checklist, then use the related learning below when it matches the decision in front of you.
Practical checklist
Google Ads Readiness Checklist
Prepare the offer, tracking, and landing experience before spending on clicks.
- Define one campaign goal, audience, geography, and conversion action.
- Confirm the landing page reflects the ad promise and makes the next step easy.
- Verify conversion tracking, phone attribution, budget ownership, and reporting cadence.
Quiz
Marketing Knowledge Self-Check
A quick self-check for the practical website, visibility, and marketing questions that may be affecting your next move.
Take the quizThe branded checklist uses a short business-information form before download. Related courses and guides use their own opt-in forms; the self-check quiz is available directly.
