Marketing-mix scenario
Inbound Channel Impact Calculator
Explore how a deliberate mix of inbound channels could contribute to additional first-sale revenue without pretending that a planning model is a forecast.
What you can explore
Make the assumptions visible before you act on them.
Compare a mix of search, local visibility, email, social, paid, AI-assisted, review, and referral channels using your own lead and close-rate assumptions.
- Ten inbound channels, including exit intent pop-ups & opt-ins, missed calls & DM's answered by AI, and AI chatbot engagements
- Expected inbound leads, close rate, average first sale, and gross margin for each selected channel
- Combined incremental first-sale revenue and estimated gross profit under your own assumptions
The public workspace does not save scenarios, email reports, create prescriptions, or expose saved records. Your inputs stay on the page while you use the tool.
Hypothetical projections only.All calculator outputs are hypothetical projections; actual results will vary. Validate the figures against your records before treating the scenario as a decision input.
Want help testing the most useful scenario?
Phase 3 can help connect the assumptions to the real customer path, service mix, and operating constraints around your business.
Talk it through